Strategic, brand-defining copy and content by Jessica Gordon
A little backstory
After an early career in journalism, Jessica took everything she knew about storytelling, grammatical style, and sharp messaging, added an advertising course at SVA, and built her copywriting portfolio.
Now, she blends skilled writing and editing, with content strategy, marketing experience, and creative thinking. She’s worked with brands including IBM, Waze, Kaplan, Skillsoft, and Tapestry.
Learn more about Jessica.
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Waze Carpool’s full tank
The IBM origin story
Super Secret Ice Cream dairy to cone
Cedar Lakes Estate luxury
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Everything IBM offers business
reBuild Workshop’s website renovation
Tight headlines and tone for Forter
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“How AI-powered recruiting helps Spain’s leading soccer team score,” IBM Think blog
“Rebirth of a Brand: KENZO’s creative team used photography to reinvigorate an iconic brand,”British Journal of Photography
“One woman show: Francesca Fiorentini uses comedy, journalism, and activism to prove her point," SUITED magazine
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Industry City walls at work
Windham Mountain “Come up for Air”
Waze Carpool out of home experience
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Kaplan Test Prep’s get-ahead products
Introducing watsonx for business
Bouquets aplenty for Florists.com
Kind words from colleagues
“Jess is a complete pleasure to work with.
Super versatile. An amazing wordsmith.”
— Tim Queenan,
Director of Global Marketing, Waze
“Jessica is an exemplary creative and innovative writer and editor who is always pushing the boundaries to exceed client expectations.”
— Alison Gilman,
Global Program Manager, Adobe
Why hire a writer when AI exists?
A thoughtful approach to copy can be your differentiator. Consumers are smart—they want to be addressed like humans. You have the power to be the brand they fall in love with.