Waze Carpool (RIP)

It was a gallant, pre-pandemic idea—catch a ride with drivers headed your way. As a copywriter at Waze, one of my assignments was to tell the eco-friendly, cost-effective, social story about carpooling to work.

A promotional graphic for Waze Carpool with text promoting the benefits of carpooling and using the Waze app for ridesharing.
Illustration promoting carpool culture, featuring photos of two diverse professionals, Mike from Operations and Camila from Marketing, along a cityscape background with a green car and a route map.
A digital advertisement for partnering with Waze Carpool, showing three icons with descriptions: coins for budget-friendly, a smiling car profile for happier workdays, and an upward arrow for visible change.
A group of people inside a van singing and raising their fists, with the text 'FPO' overlaid on the image.
A video thumbnail showing Deborah Jones, Associate Account Executive at SANDAG, sitting in an office with city buildings visible through the window. She has red hair and is wearing a magenta blazer over a black top.
Navigation app screen showing 2.5 miles to 343N Freeway with a reminder prompt about HOV lane incentives and a blue button labeled 'Remind me later'.
Smartphone lock screen showing the time as 8:30, date as Tuesday, September 13, and a Waze Carpool notification offering a $10 credit for rides booked before January 31.
Email promoting Waze Carpool with a message about making a difference in every commute and a video of Waze CEO Noam Bardin speaking at an event.